The Influence of UKI’s Tagline “UKI HEBAT” in Forming the Characters of UKI’s People to be “HEBAT”

<span lang="EN-ID">Through the tagline “UKI HEBAT”, Head of University and his staff hope that educators, staff, other workers, as well students, understand what purpose their work plan is make character UKI people become “HEBAT, Universitas Kristen Indonesia (UKI) becomes better. better than universities. The background this research to see influence through Psycholinguistics-Cybernetic model in providing a "self-image" its workers students shaping be "HEBAT". Psycholinguistics-Cybernetics an interdisciplinary study, involving disciplines linguistics psycho-cybernetics. sample environment who had heard "UKI HEBAT" for at least 1 year. This quantitative research. Data was obtained by using survey method questionnaire. study used two variables, independent variable Indonesian Christian (UKI), which symbolized X. dependent awareness on Y. With use Great" it can seen there significant building among people. result strengthens theory character-forming speech true.</span>